Privacy Policy 

PCEKC, LLC and its members (collectively, "Price Chopper") provide this privacy policy (this "Policy") to inform you of the types of information we collect and how we collect, use, share, update and protect such information. This Policy applies to information obtained in connection with Price Chopper operations at or through our websites, our mobile/tablet sites, our social media presence, our applications, our registration and event services, our messaging platforms, our stores, our kiosks, and other Price Chopper owned or controlled digital properties that link to this Policy (collectively, “Website”). Emails, social media, marketing campaigns and digital and online advertising are referred to collectively as, our "Internet Marketing Channels.

Why We Collect Your Information

       To improve:

  1. Your shopping experience in store and online
  2. Better understand Your use of our products, services and Website
  3. Determine your satisfaction with our programs and services

     To communicate:

  1. Send you relevant information and personalized communications
  2. Provide you personalized content on our Website, mobile app, mail and email
  3. Display personalized offers and ads
  4. Responding to your comments and requests

How We Collect Your Information  
      Collected Information:

  1. Information you voluntarily provide - We collect and store information that you provide to us when you:
    1. Create a Chopper Shopper Rewards account with us
    2. Create an account on our Website
    3. Make a purchase
    4. Apply for employment
    5. Contact our customer service
    6. Submit user-generated content
    7. Participate in consumer research
    8. Participate in sweepstakes and/or promotions
    9. Subscribe for email or other messages
    10. Download or use our Website
    11. Download or use our mobile app
    12. Utilize the camera function on your mobile device through our mobile app
    13. Communicate any information to us
  2. Information provided by Third Parties - We use third-party technology to better understand online behavior. In doing so, we are able to provide you relevant content.  When you connect to our Website via a third party, we may collect information from their Website.  We provide links to third-party websites in order to provide additional services and information to our customers.  Any information that you provide such as Price Chopper Rewards information is subject to that company’s privacy policy.  Price Chopper is not responsible for information you provide to a third party.  If you register for or use such a third party website, Price Chopper and the third party may receive information collected through the use of the website as described in the privacy policies on those websites. Price Chopper may use third party data from:
    1. Interactions with our posts
    2. Demographic information
    3. User ID
    4. Gift recipients
    5. On-line shopping registration/purchases
    6. Consumer research firms
    7. Public databases
  3. Cookies, web beacons and other automated information – We collect some information when you visit our stores, Website or use our mobile apps, or when you use our online services or view our online advertisements. We may link this to other information we already know about you in order to deliver relevant content to you.  We may collect information about you using tracking technology, including:
    1. Internet Protocol address
    2. Unique device or user ID
    3. System and browser type
    4. Referring website address
    5. Content and pages you access on our Website
    6. Dates, times and locations when actions take place

How We Protect Your Information

We use appropriate technical, administrative and physical procedures to prevent loss, misuse or alteration of your information.  We encourage you to use complex passwords and to change them regularly.  While we use both passwords and usernames to protect information online, we also protect your information offline.  Only Associates who need the information to perform. Specific job are granted access to our Customers’ data.  Associates who violate Customer privacy safeguards are subject to disciplinary action.  

Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

How we Share your Information

We share the information we collect within Price Chopper, our members, affiliates, service providers and marketing partners who have agreed to the appropriate security and confidentiality requirements.  We may utilize partners to:

  1. Host our Website
  2. Deliver messages to you
  3. Fulfill orders placed
  4. Provide customer service
  5. Analyze data
  6. Display advertising

Your Access to and Control Over Information 

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  1. See what data we have about you, if any
  2. Change/correct any data we have about you
  3. Have us delete any data we have about you
  4. Express any concern you have about our use of your data

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at (877) 233-9072.